As the founding Programme Director of the MSc in Public Relations & Strategic Communications (MScPR), I led a small, tightly knit team of enthusiastic, talented and dedicated lecturers. All of the teaching team have significant professional communications experience and most continue their professional practice alongside their teaching.

I¡¯ve taught Public Relations at DCU for almost 30 years, during which time I watched the increasing use of strategic communication impact on Public Relations, organisations and society. Supported by the Public Relations Institute of Ireland (PRII), we established the MScPR in 2016 as a response to this emphasis on strategic communications.

My background in communications, journalism and performance brings a particular perspective to the study of strategic communications, which is then refreshed, enhanced and challenged by my MScPR colleagues. The diversity of each cohort of MScPR students ¨C in terms of age, experience and academic background ¨C keeps the programme fresh and prompts us to continually review, reflect and revise the programme.

To contrast my Public Relations teaching, I am a puppeteer in another life. I bring this experience to academia through my published research on the history of the puppet theatre in Ireland.

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